Transforming how [[creators]]
work with [[technology]].
Through immersive learning experiences and collaborative innovation, we unlock new creative possibilities and build tomorrow’s capabilities today.
CHPTR is a dynamic space that brings together individuals, teams, and businesses from diverse creative fields, fostering ingenuity and driving innovation. In our growth-oriented R&D initiatives, we enhance competencies and go beyond the ordinary, offering a kaleidoscope of activities to experiment, provoke, and inspire.
Here, we explore, learn, and exceed—fostering creativity, igniting curiosity, and empowering the next generation of visual storytellers.
Cre-AI-tivity initiative
Our Cre-AI-tivity program explores the cutting edge of human-AI collaboration in creative content production. This ongoing initiative unites visionary creators, technological innovators, and forward-thinking brands to experiment with emerging AI tools while collectively shaping ethical frameworks and best practices that will define the advertising industry’s future.
AI Production Training
We provide specialized training on integrating AI tools into creative workflows. Our programs demystify AI technologies, focusing on practical applications that enhance rather than replace human creativity. Join us as we explore AI’s impact on the evolution of advertising and content creation.

Creative Skills Development
Our development programs build comprehensive capabilities that blend traditional craft with emerging technologies. We focus on the intersection of timeless creative principles and innovative techniques, ensuring creators remain relevant in an evolving landscape. Our approach emphasizes adaptable skills that transcend specific tools or platforms.

Experimental Workshop Hosting
Our workshops create space for collaborative exploration and boundary-pushing experimentation. These immersive experiences allow creators to test new approaches and discover unexpected creative possibilities. Led by industry innovators, these sessions foster a mindset of curiosity and continual evolution.

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